Breaking Stereotypes: Women Thriving in the Automotive Industry With Bogi Lateiner

We dive into the world of electric vehicles, Bogi Lateiner's empowering women-led Chevy build, and the challenges and triumphs of entrepreneurship in trades.

We sit down with the phenomenal Bogi Lateiner, known for her impressive work on "All Girls Garage." In this episode, Bogi shares her unique experiences with the quiet power of electric vehicles and how modern technology is reshaping the auto industry. We also cover her inspiring journey, from bringing together a group of 90 women to build a Chevy showcased at SEMA, to the challenges she faced transitioning from an automotive technician to a business owner.

Bogi and our host, Andrew Brown, discuss the critical importance of teamwork, community, and mentorship, and tackle the cultural barriers that women face in traditionally male-dominated trades. They shed light on the harsh realities of entrepreneurship, the importance of seeking support, and the ongoing need for inclusive workplace environments. Join us for an insightful conversation that celebrates skilled tradespeople and envisions a more diverse and supportive industry.

Bogi Lateiner's Bio:

Bogi Lateiner has spent her career in the ever-evolving world of automotive mechanics. Starting off in the 60s, Bogi experienced firsthand the sluggish pace of technological advancements in cars. Over the years, she witnessed a groundbreaking transformation, comparable to the shift from cassette tapes to digital music. Her deep understanding of traditional vehicles became a cornerstone as she adapted to the lightning-fast innovation in the automotive industry. With decades of experience, Bogi remains a reliable source of knowledge in a field where technology never stands still.

Bogi Lateiner's Social Media:

• LinkedIn: https://www.linkedin.com/in/bogisgarage/
• YouTube: https://www.youtube.com/@BogisGarage https://www.youtube.com/@withhertwohands
• Instagram: @bogisgarage @girlganggarage @withhertwohands
• Website: https://www.girlganggarage.com https://www.bogisgarage.com. https://withhertwohands.com

Timestamp Overview:

(00:00) Volkswagen Bug inspires many auto mechanics.

(05:55) Electric cars need mechanics; technology evolves.

(07:53) Silent acceleration can be disorienting and thrilling.

(12:32) Experienced in car repair, not performance upgrades.

(15:49) Expose, support, and create inclusive trade environments.

(17:10) Women face barriers, harassment, and lack support.

(22:39) Find mentors, establish boundaries, let work speak.

(25:33) Work's fine, culture's hard; makes leaving inevitable.

(28:10) Work environments vary by region and culture.

(30:49) Being a mechanic requires learning diverse skills.

(35:59) "Reconsider reinventing; solutions likely exist already."

(38:49) Harsh feedback disrupted supportive business bubble.

(42:50) Friends defending you feels absolutely the best.

(45:14) Your contact list is your most valuable tool.

(47:38) Join Trades Movement newsletter for skilled trades.

Key Takeaways

Driving into the Future with Electric Vehicles Bogi dives deep into her unique experience with electric vehicles, highlighting the quiet, seamless acceleration that sets them apart. Want to feel the thrill of speed without the traditional engine noise? Tune in to hear more!

Simulated Engine Sounds Ever miss the engine roar in electric cars? Bogi shares an innovative solution featured on "All Girls Garage" where they installed sound systems to simulate that familiar engine rumble, making the driving experience thrilling and sensory-rich.

Passion for Manual Transmissions Andrew Brown can't get enough of manual transmissions, especially in Corvettes! Hear him geek out over his love for hands-on driving and the joy of modding cars for peak performance.

Women in Trades: Empowerment and Collaboration Bogi shares heartfelt stories from her project of rebuilding a Chevy with 90 women, a testament to teamwork and community spirit. Learn how these women proved their prowess and showcased their skills at SEMA, reshaping perceptions in a male-dominated industry.

Entrepreneurial Insights and Challenges Bogi opens up about her journey from auto technician to business owner. She details the struggles of starting a business with minimal resources and how business education and counseling were pivotal in her success. Andrew complements this with his 24 years of experience in industrial distribution, shedding light on the intricacies and misconceptions of entrepreneurship.

Mentorship and Workplace Dynamics Both Andrew and Bogi stress the importance of mentorship and positive workplace culture. Explore their tips on navigating the cultural challenges in trades and building an inclusive environment. Bogi’s advice on maintaining a "compliment jar" to counteract negativity is a must-hear!

Regional Experiences and Cultural Differences The conversation touches on how workplace culture can vary significantly by region, from supportive environments to areas needing cultural change. Bogi emphasizes that both men and women face workplace challenges, and creating an inclusive culture is key to retention.

From Mechanic to Innovative Entrepreneur Bogi’s journey from fixing VW Bugs to embracing electric vehicle technology exemplifies the constant learning and evolution within the automotive trade. Listen to how she balances traditional skills with new tech in a field that’s always advancing.

Key Takeaways for Aspiring Tradespeople

• Seek mentorship and community support.
• Embrace continual learning and openness to new technology.
• Understand the realities and challenges of entrepreneurship.
• Foster a positive mindset and keep motivating reminders close.

Catch up on this power-packed conversation and gear up for more inspiring stories every week.

Electric vehicles, driving experience, quiet acceleration, engine noise, "All Girls Garage", sound systems, sensory experience, manual transmissions, Corvettes, car modification, automotive puzzles, tangible creations, Chevy project, women in trades, automotive community, teamwork, SEMA showcase, gender representation, workforce diversity, small business challenges, entrepreneurship, business education, mental strain, seeking help, external coaches, public perception, societal attitudes, workplace culture, regional differences, negative feedback, supportive environment