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Published on:

18th Sep 2024

The Power of Personal Branding in The Skilled Trades with Stefanie Couch

The episode we explore the critical role of personal branding for tradespersons and entrepreneurs, strategies to overcome branding fears, and initiatives empowering women in the trades industry.

We have a fascinating conversation lined up with a special guest who truly understands the intricate world of personal branding for tradespeople and small business owners. Joining us is Stefanie Couch, the powerhouse behind Grit Blueprint, who will delve into how personal branding can set you apart in the competitive trades industry.

We'll uncover the challenges and triumphs of branding, from the fear of negative feedback to the powerful impact of authentic connection with your audience. Stefanie shares insights on leveraging platforms like LinkedIn's new TikTok-style video feed and practical tips for creating valuable, consistent content.

Also, stay tuned as we discuss Stefanie's 'Build Women' initiative, aiming to empower women in trades, and explore the essential role of customer service and company culture in business success. Stephanie's journey is a testament to embracing discomfort and committing to your vision—whether you're starting from scratch or buying an established business.

Stefanie Couch Bio:

Stefanie Couch has made a name for herself in the world of small business and entrepreneurship. Understanding that personal branding is more influential than a mere company logo, she emphasizes the importance of being the face of one's own business. Stephanie's keen eye for impactful marketing was inspired by a viral video she saw, featuring a handyman who successfully branded himself by wearing a logo shirt and driving a wrapped car. This simple, yet effective strategy of personal visibility resonated with Stephanie, shaping her approach and advice to fellow entrepreneurs.

Stefanie's Social Media:

  • LinkedIn: https://www.linkedin.com/in/stefaniecouch/
  • Website: buildwomen.com

Timestamped overview

00:00 Branding is vital for business visibility.

03:11 Focus on personal branding over company branding.

07:50 Consistency and passion earn long-term support.

09:58 Amplify voice to inspire life-changing decisions.

13:02 Entrepreneurship's difficult journey requires perseverance and growth.

16:10 Consider buying an established business in trades.

22:10 Dad taught me hard work and exceptional service.

24:24 Small actions impact overall customer experience significantly.

29:24 Industry needs better training, skills, and support.

30:56 Show options, create a supportive, growth-focused environment.

35:03 Social media in construction: untapped potential market.

37:45 Pick one platform; focus, and stay consistent.

40:09 Identify strengths; demonstrate skills to add value.

42:54 Celebrate skilled trades, shape the future together.

Key takeaways from this enlightening discussion:

  • Personal Branding Matters: Stefanie emphasizes the critical role of personal branding for small business owners and tradespersons. She highlights that individuals often draw more attention than company logos. Authenticity and consistency in content creation can make a significant impact.
  • Creating a Supportive Environment for Women in Trades: Through her 'Build Women' initiative, Stefanie is dedicated to providing training and building communities to support women in the trades. She underscores the importance of mentorship, supportive work culture, and the need to retain talent.
  • Entrepreneurial Resilience: Both Stefanie and Andrew share their entrepreneurial journeys, showcasing the importance of embracing discomfort and pushing through challenges. Stephanie's advice: Commitment to your vision is paramount, and don't consider fallback options.

personal branding, skilled trades, entrepreneurship, small business owners, Stefanie Couch, Andrew Brown, Lost Art of the Skilled Trades podcast, YouTube channel branding, content creation, LinkedIn video feed, TikTok-style videos, consistent posting, social media branding, women in trades, Build Women initiative, construction industry, customer satisfaction, company culture, vendor relationships, mentorship in trades, training women in trades, positive work culture, customer relationship management, team management, business ownership, business retention, financing options, buying existing businesses, SBA loans, hands-on entrepreneurship, customer service focus.

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About the Podcast

The Lost Art Of the Skilled Trades




Welcome to The Lost Art of the Skilled Trades, the ultimate podcast dedicated to celebrating and exploring the world of skilled trades. Hosted by Andrew Brown, a passionate advocate for the trades industry and co-founder of Toolfetch, this podcast is your go-to source for knowledge, inspiration, and practical advice. Andrew brings a unique perspective shaped by years of hands-on experience, entrepreneurial success, and a deep commitment to elevating the trades.





Dive into the fascinating and ever-evolving world of skilled trades, where creativity, problem-solving, and dedication come together to build the world around us. From carpentry and HVAC systems to electricians, plumbers, millwrights, and beyond, every episode uncovers the grit, determination, and artistry that define the people behind these essential professions.



Andrew’s journey began with a life-changing moment on September 11, 2001, when he worked alongside tradespeople, first responders, and community helpers at Ground Zero. This experience inspired him to dedicate his life to advocating for the unsung heroes of the trades. Through his company Toolfetch, Andrew has helped provide tools, equipment, and resources to industry professionals worldwide. Now, through this podcast, he continues his mission to spotlight the craftsmanship, hard work, and dedication of tradespeople everywhere.




Each episode features in-depth interviews with industry experts, seasoned professionals, and rising stars in the trades. From contractors and electricians to HVAC specialists, plumbers, carpenters, and more, listeners will gain insider knowledge about the skills, tools, and strategies needed to thrive in these essential fields. Andrew also speaks with educators, advocates, and business leaders who are working to inspire the next generation of tradespeople, offering a fresh perspective on the value and opportunities within the trades.




At its core, The Lost Art of the Skilled Trades is more than just a podcast — it’s a celebration of a culture built on pride in craftsmanship and an unwavering commitment to excellence. In a time when traditional career paths are overemphasized, this podcast shines a light on an alternative: rewarding careers in skilled trades that offer creativity, financial stability, and the satisfaction of building something tangible.




Whether you’re a seasoned trades professional, an aspiring craftsman, or simply curious about the industry, this podcast is your ultimate guide to the untold stories and secrets of success in trades like refrigeration, building, plumbing, and construction. Join Andrew Brown as he celebrates the artistry, resilience, and innovation of the skilled trades — and inspires a new generation to pick up the tools that keep our world running.




About Andrew Brown

Andrew Brown is a fervent advocate for the skilled trades and is dedicated to addressing and then fixing the trades shortage gap. Through platforms such as social media, podcasts, and live events, he tirelessly promotes the benefits of the trades to students, parents, and educators. For over 23 years Andrew along with his co-founder has built one of the country’s largest on-line tools and equipment eCommerce companies - Toolfetch - focused specifically on the Industrial & Construction Supply Industry.




Follow Andrew Brown

YouTube: https://www.youtube.com/@Toolfetch

LinkedIn: https://www.linkedin.com/in/andrew-brown-b1736a5/

TikTok: https://www.tiktok.com/@andrew.l.brown

Website: https://www.toolfetch.com




About your host

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Andrew Brown