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Published on:

28th Apr 2026

What SkillsUSA Builds That Employers Actually Need | Serenity Satterfield

What are employers actually looking for in the next generation of tradespeople? According to Serenity Satterfield, it’s not just technical skill. It’s confidence, communication, professionalism, and the ability to step up before you feel fully ready.

That is what SkillsUSA is building.

Serenity Satterfield is the SkillsUSA National High School President, and her own story shows why the organization matters. She went from a small chapter in San Bernardino, California, to advocating for career and technical education on Capitol Hill and serving in national office — all because she kept saying yes to opportunities that pushed her outside her comfort zone.

Through competitions, leadership development, community service, and a framework that blends personal, workplace, and technical skills, SkillsUSA is preparing students for far more than a first job. It is helping shape the kind of young professionals employers actually want to hire.

This conversation is for employers looking for talent, students exploring the skilled trades, and educators who want to understand how leadership, soft skills, and technical training come together in one of the country’s most influential workforce development organizations.

IN THIS EPISODE

(00:00) – From Small Bubble to National Office

Serenity shares how one decision to get uncomfortable took her from a small chapter in California to national leadership and advocacy on Capitol Hill.

(01:45) – What SkillsUSA Actually Builds

Serenity breaks down how SkillsUSA develops students through competitions, community service, and leadership development — not just technical training.

(04:15) – The Soft Skills Employers Notice First

Why handshakes, eye contact, confidence, and professionalism stand out so clearly in SkillsUSA students and matter so much in the real workforce.

(08:06) – Where Companies Find Their Next Superstar

Andrew explains why employers looking for welders, plumbers, carpenters, and other trades talent should be paying attention to SkillsUSA competitions.

(13:03) – SkillsUSA Goes Bigger Than Atlanta

How WorldSkills turns career and technical education into a global stage — and why students chase the chance to represent their country.

(15:21) – Say Yes Before You Feel Ready

Serenity reflects on fear, confidence, and what happens when students choose growth before certainty.

Key Takeaways

Employers are not just hiring for technical ability: they are looking for communication, professionalism, initiative, and confidence — and SkillsUSA is intentionally building those traits into student development.

SkillsUSA works because it combines technical training with leadership practice: competitions, community service, and real responsibility give students a chance to apply what they learn instead of just hearing about it.

The skilled trades pipeline is full of talent when people know where to look: from welding and carpentry to electrical, plumbing, and media, SkillsUSA creates visible pathways into real careers.

Confidence grows after the decision, not before it: Serenity’s journey shows that many of the biggest opportunities come after saying yes while still feeling nervous.

About the Guest

Serenity Satterfield is the SkillsUSA National High School President, representing one of the largest student-led workforce development organizations in the United States. Through her leadership and advocacy, she promotes career and technical education, workforce readiness, and leadership development across the skilled trades.

Her journey began in a smaller chapter in San Bernardino, California, before growing into state leadership, national office, and advocacy work in Washington, D.C. Today, she speaks about the power of saying yes to growth, building confidence through discomfort, and creating stronger pathways for students entering the workforce.

Keywords

SkillsUSA, skilled trades, career and technical education, workforce development, soft skills, leadership development, student success, trades careers, workforce pipeline, welding, carpentry, HVAC, electricians, plumbers, construction, WorldSkills, Serenity Satterfield, Andrew Brown

RESOURCE LINKS

Serenity Satterfield on LinkedIn:https://www.linkedin.com/in/serenity-saterfield-692222323/

SkillsUSA Website: https://www.skillsusa.org/

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About the Podcast

The Lost Art Of the Skilled Trades




Welcome to The Lost Art of the Skilled Trades, the ultimate podcast dedicated to celebrating and exploring the world of skilled trades. Hosted by Andrew Brown, a passionate advocate for the trades industry, this podcast is your go-to source for knowledge, inspiration, and practical advice. Andrew brings a unique perspective shaped by years of hands-on experience, entrepreneurial success, and a deep commitment to elevating the trades.





Dive into the fascinating and ever-evolving world of skilled trades, where creativity, problem-solving, and dedication come together to build the world around us. From carpentry and HVAC systems to electricians, plumbers, millwrights, and beyond, every episode uncovers the grit, determination, and artistry that define the people behind these essential professions.



Andrew’s journey began with a life-changing moment on September 11, 2001, when he worked alongside tradespeople, first responders, and community helpers at Ground Zero. This experience inspired him to dedicate his life to advocating for the unsung heroes of the trades. Through his company, Andrew has helped provide tools, equipment, and resources to industry professionals worldwide. Now, through this podcast, he continues his mission to spotlight the craftsmanship, hard work, and dedication of tradespeople everywhere.




Each episode features in-depth interviews with industry experts, seasoned professionals, and rising stars in the trades. From contractors and electricians to HVAC specialists, plumbers, carpenters, and more, listeners will gain insider knowledge about the skills, tools, and strategies needed to thrive in these essential fields. Andrew also speaks with educators, advocates, and business leaders who are working to inspire the next generation of tradespeople, offering a fresh perspective on the value and opportunities within the trades.




At its core, The Lost Art of the Skilled Trades is more than just a podcast — it’s a celebration of a culture built on pride in craftsmanship and an unwavering commitment to excellence. In a time when traditional career paths are overemphasized, this podcast shines a light on an alternative: rewarding careers in skilled trades that offer creativity, financial stability, and the satisfaction of building something tangible.




Whether you’re a seasoned trades professional, an aspiring craftsman, or simply curious about the industry, this podcast is your ultimate guide to the untold stories and secrets of success in trades like refrigeration, building, plumbing, and construction. Join Andrew Brown as he celebrates the artistry, resilience, and innovation of the skilled trades — and inspires a new generation to pick up the tools that keep our world running.




About Andrew Brown

Andrew Brown is a fervent advocate for the skilled trades and is dedicated to addressing and then fixing the trades shortage gap. Through platforms such as social media, podcasts, and live events, he tirelessly promotes the benefits of the trades to students, parents, and educators.




Follow Andrew Brown

YouTube: https://youtube.com/@andrewbrowntrades

LinkedIn: https://www.linkedin.com/in/andrew-brown-b1736a5/

TikTok: https://www.tiktok.com/@andrew.l.brown





About your host

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Andrew Brown